11 Empregos para Marketing Analytics - Brasil

If you see technology as a way to smooth your path in life, our team does too: Your Path, Our Journey.

We believe in technology that connects talented people who embrace diversity to create and share paths we don't even know about (yet!). We work to generate value not only for our users but, above all, for the communities we serve and for society as a whole, making every day better for everyone with mobility and delivery services (99) or digital payments (99Pay).

To make life easier for millions of people every day, since 2018, we have been part of DiDi DiDi Global Inc., the world’s leading mobility technology platform. We are pioneers in creating innovative solutions that start in Brazil and scale up to make a positive impact in more than 12 countries where DiDi operates. This innovation encompasses sustainability, safety, artificial intelligence, financial markets, and much more.

Whether building projects from scratch or improving our solutions, we enjoy challenges that give us butterflies, which is why we work at a fast pace with respect, collaboration, and good humor. Along this journey, we also draw strength from diverse experiences and opinions to grow together, fail quickly, learn, and adjust the course to create solutions that deliver even better results.

As a Marketing Analytics Senior Analyst at 99Food, you’ll play a crucial role in helping the Growth Marketing team make smarter, faster, and more data-informed decisions. You'll be responsible for tracking and analyzing the performance of user and restaurant marketing campaigns, identifying business opportunities, and supporting strategic planning through actionable insights. This is a high-impact role with visibility across city operations, campaign strategy, and investment planning.

• Building and maintaining dashboards and reports to track campaign performance, conversion rates, ROAS, restaurant online rate, and user engagement (EFOs, RTBO).

• Supporting the marketing and commercial teams by setting campaign targets based on segmented data (city, restaurant tier, user type).

• Performing post-campaign analyses to understand business impact, optimize investment efficiency, and fuel future planning cycles.

• Contributing to investment allocation decisions by analyzing historical performance across channels and moments.

• Tagging and tracking user cohorts based on engagement, value, and conversion potential to enable precise targeting.

• Collaborating with Lifecycle, Restaurant Marketing, and Regional Marketing teams to guide optimization strategies and share key findings.

• 2–4 years of experience in marketing analytics, business intelligence, or performance analysis.

• Solid command of SQL and data visualization tools such as Looker, Tableau, or Power BI.

• Strong analytical thinking and the ability to synthesize large data sets into clear insights.

• Hands-on experience measuring campaign performance, calculating ROAS, and informing channel strategy.

• Strong communication skills to share insights with both technical and non-technical stakeholders.

• Fluency in Portuguese and working proficiency in English.

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

Diversity is not a future vision or a wish for something we want someday; it is a non-negotiable value of who we are today.

We embrace inclusion, plurality, and respect, and to achieve this, we rely on the governance of the Diversity Committee, which works alongside HR, our leadership, and identity groups—99Adapta, 99Afro, 99Colors, 99Womem, and 99Familys.

This is our ongoing journey, with much more still to come.

MongoDB’s mission is to empower innovators to create, transform, and disrupt industries by unleashing the power of software and data. We enable organizations of all sizes to easily build, scale, and run modern applications by helping them modernize legacy workloads, embrace innovation, and unleash AI. Our industry-leading developer data platform, MongoDB Atlas, is the only globally distributed, multi-cloud database and is available in more than 115 regions across AWS, Google Cloud, and Microsoft Azure. Atlas allows customers to build and run applications anywhere—on premises, or across cloud providers. With offices worldwide and over 175,000 new developers signing up to use MongoDB every month, it’s no wonder that leading organizations, like Samsung and Toyota, trust MongoDB to build next-generation, AI-powered applications.

The Senior Marketing Analytics and Operations Manager plays a crucial role within the broader Marketing Operations (MOps) team. This individual will take the lead on strategic initiatives designed to sustain and enhance the team's effectiveness within the Marketing department and beyond, while also managing day-to-day activities. The primary focus is to serve as a strategic, trusted partner to Marketing leaders in the Americas (North America and LATAM), delivering data-driven, actionable insights. This includes analyzing program impact, ROI, and forecasts, as well as tracking trends and outcomes of marketing initiatives in alignment with company goals. The ideal candidate will have exceptional organizational skills and a keen eye for detail. This role will consistently refine the overall go-to-market strategy by leveraging expertise in system navigation, fostering cross-functional team collaboration, and providing insightful recommendations.

This role will be based remotely in Brazil.

• Leverage technologies, tools, and data to measure and demonstrate success
• Analyze extensive marketing data and omni-channel interactions to make recommendations on optimal marketing mixes and ideal customer journeys
• Partner with regional Marketing leadership to assist with Monthly and Quarterly Business Reviews for sales stakeholders, providing data and fostering strategic discussions and improvements
• Lead analytical deep dives to understand Regional funnel drivers and opportunities for marketing performance improvement, including, but not limited to, regional analysis, MKT program ROI, and funnel analysis. Identify areas of opportunity and propose innovation and iterations
• Collaborate with internal marketing teams to understand pain points, providing data-driven insights and guidance
• Manage data-related quality, accuracy, and availability of our dashboards and reports
• Manage roadmaps, projects, stakeholders' needs, and prioritization in line with the company and Marketing strategies
• Serve as a key resource for standard metrics, methodologies, processes, and domain knowledge for the marketing organization
• Collaborate closely with Marketing Operations (MOPS) and Sales Operations (SOPS) leads to prioritize and execute strategic projects aligned with MongoDB's go-to-market goals
• Lead the implementation of new analytical reports, including creating how-to guides and enablement materials post-launch
• Identify and manage tasks, issues, risks, and action items effectively

• 4-7 years of hands-on experience in marketing analytics, business intelligence, or operations
• Strong analytical skills and fluency in tools such as Excel, Eloqua/Marketo, Salesforce, Google Analytics, and Tableau
• Excellent organizational, project management, and communication skills
• Ability to thrive in the fast-paced, tech industry environment
• Proven success in collaborating with cross-team stakeholders
• Project management and prioritization skills

• Experience with advanced database segmentation
• Experience with ideation and creating experiments
• Previous experience in B2B software industry
• Proficiency in SQL or NoSQL

To drive the personal growth and business impact of our employees, we’re committed to developing a supportive and enriching culture for everyone. From employee affinity groups, to fertility assistance and a generous parental leave policy, we value our employees’ wellbeing and want to support them along every step of their professional and personal journeys. Learn more about what it’s like to work at MongoDB, and help us make an impact on the world!

MongoDB is committed to providing any necessary accommodations for individuals with disabilities within our application and interview process. To request an accommodation due to a disability, please inform your recruiter.

MongoDB is an equal opportunities employer.

Requisitos Técnicos

• Programação: Experiência prática com SQL (imprescindível) e Python ou R para automação de scripts e manipulação de dados.
• Ferramentas de ETL/Orquestração: Familiaridade com ferramentas de orquestração de pipelines (ex: Apache Airflow, dbt) é um diferencial.
• Google Cloud Platform (GCP): Conhecimento em BigQuery, Lookerstudio e outros serviços.
• Versionamento de Código: Uso de sistemas de controle de versão, preferencialmente Git (BitBucket).
• Conceitos de Banco de Dados: Entendimento de bancos de dados relacionais e não relacionais, arquitetura medalhão e desenho de fluxos.

Conhecimentos em Marketing Digital (Pré-Requisito)

• Web Analytics: Experiência com Google Analytics 4 (API GA4, integração nativa GA4 <> BQ) e/ou Adobe Analytics.
• Plataformas de Ads: Conhecimento de dados de Google Ads, Facebook Ads, TikTok Ads, etc.
• E-commerce e CRM: Familiaridade com dados de plataformas como VTex, Magento, Salesforce, RDStation, Active Campaign.
• Conceitos de Marketing Digital: Entendimento de métricas de marketing (ROI, CAC, LTV, conversão) e fluxos de dados de campanhas.

Responsabilidades

• Modelagem de Dados: Criar e manter modelos de dados eficientes e escaláveis nas camadas Silver e Gold da arquitetura medalhão, utilizando SQL, para otimizar o consumo por ferramentas de BI e análises de marketing.
• Garantia da Qualidade dos Dados: Implementar e monitorar regras de qualidade de dados (com o auxílio de ferramentas como o Dataplex), identificar e solucionar inconsistências, assegurando a precisão e confiabilidade das informações.
• Otimização e Performance: Colaborar na otimização da performance de consultas e da infraestrutura de dados para garantir a agilidade na disponibilização das informações.
• Documentação: Manter a documentação técnica e de negócio dos pipelines, modelos e regras de dados atualizada e clara.
• Suporte e Colaboração: Recepcionar e atender às demandas das áreas de marketing e inteligência de dados, transformando requisitos de negócio em soluções de dados robustas.

Your wellbeing matters. Join a company that cares.

GET TO KNOW US

Wellhub (formerly Gympass*) is a corporate wellness platform that connects employees to the best partners for fitness, mindfulness, therapy, nutrition, and sleep, all included in one subscription designed to cost less than each individual partner. Founded in 2012 and headquartered in NYC, we have a growing global team in 11 countries. At Wellhub, you have the opportunity to build a career in a high-growth tech company that places wellbeing at the foundation of its culture, and contribute to making every company a wellness company.
*Big news: Gympass is now Wellhub!
We are thrilled to announce our rebranding as Wellhub, marking a significant milestone in our journey. This transformation reflects our evolution from a “pass for gyms” to a comprehensive employee wellbeing solution. With our refreshed identity, we are poised to embark on an exciting new chapter of growth and expansion. We are elevating our offerings, including a completely new app experience and an expanded network of wellbeing partners. Learn more about it here.
THE OPPORTUNITY

We are hiring a Senior Analytics Engineer to our Marketing team in Brazil !

Are you passionate about turning marketing data into meaningful insights? Join us as a Marketing Analytics Engineer, where you'll blend data engineering with analytics to power smarter marketing decisions. You will build the data foundations - pipelines, models, and sources - that help our analysts measure campaign impact and unlock growth opportunities. Partnering across teams, you will ensure our data is clean, reliable, and always driving action. If you're excited by building scalable data solutions and bringing clarity to complexity, we'd love to hear from you!

YOUR IMPACT

• Data Pipeline Management: Work on data warehouse pipelines that feed into dashboards and reports, ensuring data accuracy and efficiency
• Data Modeling: Elevate data maturity by creating and maintaining dimensional modeling solutions from various marketing systems raw sources
• Data Architecture: Own all marketing-related tables within the data lake, ensuring we follow OLAP systems & medallion design fundamentals.
• Data Analysis & Insights: Conduct exploratory data analysis to identify trends, patterns, and actionable insights for marketing optimization, including campaign performance and customer behavior.
• Manage Cross-team Projects: Collaborate with global data & product analysts, engineers, architects, and developers on projects related to Marketing data.
• Marketing Attribution: Support the design and drive the implementation of marketing attribution models to accurately measure channel and campaign effectiveness.
• Communication & Reporting: Effectively communicate data projects and recommendations to marketing stakeholders through clear reports, presentations, and visualizations
• Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life balance.

WHO YOU ARE

• Proficiency in Python, SQL, Git, BI tools (e.g., Tableau, PowerBI, Looker, Amplitude)
• Strong understanding of data warehousing and modeling concepts, with hands-on experience managing ETL workflows, data pipelines, and orchestration tools like Airflow and dbt
• Knowledge of marketing technology platforms such as HubSpot, SFMC, or Braze (preferred).
• Curiosity & analytical thinking - Naturally inquisitive, always looking for insights that drive business impact.
• Adaptability - Thrives in a dynamic environment with shifting priorities and fast-paced decision-making.
• Strong communication skills - Able to explain complex data concepts to non-technical stakeholders
• Experience working in Business Intelligence, Data Engineering, Machine Learning or Data Science.
• Fluent English is mandatory, capable of participating in meetings and discussions with fluency and confidence.

We recognize that individuals approach job applications differently. We strongly encourage all aspiring applicants to go for it, even if they don't match the job description 100%. We welcome your application and will be delighted to explore if you could be a great fit for our team. For this specific role, please note that prior experience in data warehousing and solid in-depth knowledge of SQL are mandatory requirements .

WHAT WE OFFER YOU

We're a wellness company that is committed to the health and wellbeing of our employees. Our flexible program allows you to customize your benefits, according to your needs!

Our benefits include:

WELLNESS: Health, dental, and life insurance.

FLEXIBLE WORK: At Wellhub, flexibility fosters a happier, healthier, and more productive work environment for everyone. As a Flexible First company, we offer two work model options: flexible hybrid and full remote, and make the office a place for collaboration, community, and team building. The model for this role can be discussed with your recruiter and hiring manager. We offer all employees a home office stipend and a monthly flexible work allowance to help cover the costs of working from home.

FLEXIBLE SCHEDULE: Wellhubbers and their leaders can make the best decisions for their scope. This includes flexibility to adjust their working hours based on their personal schedule, time zone, and business needs.

WELLHUB: We believe in our mission and encourage our employees and their families to take care of their wellbeing too. Access onsite gyms and fitness studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental health support, and more. You will receive the Gold plan at no cost, and other premium plans will be significantly discounted.

PAID TIME OFF: We know how important it is that our employees take time away from work to recharge.

Vacations after 6 months and 3 days off per year + 1 day off for each year of tenure (up to 5 additional days) + extra day off for your birthday.

PAID PARENTAL LEAVE: Welcoming a new child is one of the most special moments in your life and we want our employees to take the time to be present and enjoy their growing family. We offer 100% paid parental leave to all new parents and extended maternity leave.

CAREER GROWTH: Outstanding opportunities for personal and career growth. That means we maintain a growth mindset in everything we do and invest deeply in employee development.

CULTURE: An exciting and supportive atmosphere with ambitious people from around the world! You’ll partner with global colleagues and share in the success of a high-growth technology company disrupting the health and wellness space. Our value-based culture of trust, flexibility, and integrity makes this possible every day. Find more info on our careers page!

And to get a glimpse of Life at Wellhub… Follow us on Instagram @lifeatwellhub and LinkedIn !

Diversity, Equity, and Belonging at Wellhub

We aim to create a collaborative, supportive, and inclusive space where everyone knows they belong.

Wellhub is committed to creating a diverse work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.

Questions on how we treat your personal data? See our Aviso de Privacidade para Candidatos.

#LI-REMOTE

Sobre a Empresa: O esporte nos move e acreditamos no seu poder de transformar vidas. Estamos construindo um ecossistema para integrar a experiência do atleta amador, profissional ou ocasional. Aqui, temos paixão por dados, performance e inovação — e estamos em busca de um(a) Coordenador(a) de Mídia para acelerar ainda mais nossos resultados digitais.

Descrição da posição:

Estamos em busca de um(a) Analista de Web Analytics que será peça-chave na transformação de dados em decisões estratégicas. Essa pessoa irá monitorar o comportamento dos usuários em nossos canais digitais, traduzir métricas em insights de negócio e colaborar com times de mídia, CRM, produto e performance para otimizar a jornada e maximizar resultados.

Responsabilidades:

• Planejar, implementar e manter tags e eventos via Google Tag Manager ou outras ferramentas de tagueamento;
• Criar dashboards e relatórios com foco em comportamento de navegação, funil de conversão, campanhas, canais e performance geral do site/app;
• Analisar dados de ferramentas como Google Analytics, Firebase, GA4, Hotjar e afins, transformando-os em recomendações práticas para as áreas de negócio;
• Realizar análises ad hoc para apoiar decisões de mídia, UX, CRM e produto;
• Acompanhar testes A/B e multivariados, mensurando impacto e recomendando melhorias;
• Garantir a qualidade e consistência dos dados coletados em diferentes plataformas;
• Suportar áreas internas com extração, tratamento e visualização de dados em ferramentas como Looker Studio, Power BI ou similares.

Requisitos:

• Experiência prévia com ferramentas de web analytics (GA4, Firebase, etc.);
• Domínio de Google Tag Manager e conceitos de tagueamento;
• Habilidade para construir relatórios e dashboards com visualizações claras e insights acionáveis;
• Conhecimento em marketing digital e jornada do usuário em e-commerce ou apps;
• Excel intermediário/avançado e familiaridade com SQL ou BigQuery são diferenciais;
• Perfil analítico, orientado a dados, com boa comunicação e senso de negócio.

Diferenciais:

• Experiência em ambientes de varejo, e-commerce ou aplicativos;
• Conhecimento em ferramentas de gravação de sessão (Hotjar, Clarity, etc.);
• Familiaridade com conceitos de atribuição, funis de conversão e CAC x LTV.

Sobre a Empresa: O esporte nos move e acreditamos no seu poder de transformar vidas. Estamos construindo um ecossistema para integrar a experiência do atleta amador, profissional ou ocasional. Aqui, temos paixão por dados, performance e inovação — e estamos em busca de um(a) Coordenador(a) de Mídia para acelerar ainda mais nossos resultados digitais.

Descrição da posição:

Estamos em busca de um(a) Analista de Web Analytics que será peça-chave na transformação de dados em decisões estratégicas. Essa pessoa irá monitorar o comportamento dos usuários em nossos canais digitais, traduzir métricas em insights de negócio e colaborar com times de mídia, CRM, produto e performance para otimizar a jornada e maximizar resultados.

Responsabilidades:

• Planejar, implementar e manter tags e eventos via Google Tag Manager ou outras ferramentas de tagueamento;
• Criar dashboards e relatórios com foco em comportamento de navegação, funil de conversão, campanhas, canais e performance geral do site/app;
• Analisar dados de ferramentas como Google Analytics, Firebase, GA4, Hotjar e afins, transformando-os em recomendações práticas para as áreas de negócio;
• Realizar análises ad hoc para apoiar decisões de mídia, UX, CRM e produto;
• Acompanhar testes A/B e multivariados, mensurando impacto e recomendando melhorias;
• Garantir a qualidade e consistência dos dados coletados em diferentes plataformas;
• Suportar áreas internas com extração, tratamento e visualização de dados em ferramentas como Looker Studio, Power BI ou similares.

Requisitos:

• Experiência prévia com ferramentas de web analytics (GA4, Firebase, etc.);
• Domínio de Google Tag Manager e conceitos de tagueamento;
• Habilidade para construir relatórios e dashboards com visualizações claras e insights acionáveis;
• Conhecimento em marketing digital e jornada do usuário em e-commerce ou apps;
• Excel intermediário/avançado e familiaridade com SQL ou BigQuery são diferenciais;
• Perfil analítico, orientado a dados, com boa comunicação e senso de negócio.

Diferenciais:

• Experiência em ambientes de varejo, e-commerce ou aplicativos;
• Conhecimento em ferramentas de gravação de sessão (Hotjar, Clarity, etc.);
• Familiaridade com conceitos de atribuição, funis de conversão e CAC x LTV.

Sobre a Empresa: O esporte nos move e acreditamos no seu poder de transformar vidas. Estamos construindo um ecossistema para integrar a experiência do atleta amador, profissional ou ocasional. Aqui, temos paixão por dados, performance e inovação — e estamos em busca de um(a) Coordenador(a) de Mídia para acelerar ainda mais nossos resultados digitais.

Descrição da posição:

Estamos em busca de um(a) Analista de Web Analytics que será peça-chave na transformação de dados em decisões estratégicas. Essa pessoa irá monitorar o comportamento dos usuários em nossos canais digitais, traduzir métricas em insights de negócio e colaborar com times de mídia, CRM, produto e performance para otimizar a jornada e maximizar resultados.

Responsabilidades:

• Planejar, implementar e manter tags e eventos via Google Tag Manager ou outras ferramentas de tagueamento;
• Criar dashboards e relatórios com foco em comportamento de navegação, funil de conversão, campanhas, canais e performance geral do site/app;
• Analisar dados de ferramentas como Google Analytics, Firebase, GA4, Hotjar e afins, transformando-os em recomendações práticas para as áreas de negócio;
• Realizar análises ad hoc para apoiar decisões de mídia, UX, CRM e produto;
• Acompanhar testes A/B e multivariados, mensurando impacto e recomendando melhorias;
• Garantir a qualidade e consistência dos dados coletados em diferentes plataformas;
• Suportar áreas internas com extração, tratamento e visualização de dados em ferramentas como Looker Studio, Power BI ou similares.

Requisitos:

• Experiência prévia com ferramentas de web analytics (GA4, Firebase, etc.);
• Domínio de Google Tag Manager e conceitos de tagueamento;
• Habilidade para construir relatórios e dashboards com visualizações claras e insights acionáveis;
• Conhecimento em marketing digital e jornada do usuário em e-commerce ou apps;
• Excel intermediário/avançado e familiaridade com SQL ou BigQuery são diferenciais;
• Perfil analítico, orientado a dados, com boa comunicação e senso de negócio.

Diferenciais:

• Experiência em ambientes de varejo, e-commerce ou aplicativos;
• Conhecimento em ferramentas de gravação de sessão (Hotjar, Clarity, etc.);
• Familiaridade com conceitos de atribuição, funis de conversão e CAC x LTV.

Sobre a Empresa: O esporte nos move e acreditamos no seu poder de transformar vidas. Estamos construindo um ecossistema para integrar a experiência do atleta amador, profissional ou ocasional. Aqui, temos paixão por dados, performance e inovação — e estamos em busca de um(a) Coordenador(a) de Mídia para acelerar ainda mais nossos resultados digitais.

Descrição da posição:

Estamos em busca de um(a) Analista de Web Analytics que será peça-chave na transformação de dados em decisões estratégicas. Essa pessoa irá monitorar o comportamento dos usuários em nossos canais digitais, traduzir métricas em insights de negócio e colaborar com times de mídia, CRM, produto e performance para otimizar a jornada e maximizar resultados.

Responsabilidades:

• Planejar, implementar e manter tags e eventos via Google Tag Manager ou outras ferramentas de tagueamento;
• Criar dashboards e relatórios com foco em comportamento de navegação, funil de conversão, campanhas, canais e performance geral do site/app;
• Analisar dados de ferramentas como Google Analytics, Firebase, GA4, Hotjar e afins, transformando-os em recomendações práticas para as áreas de negócio;
• Realizar análises ad hoc para apoiar decisões de mídia, UX, CRM e produto;
• Acompanhar testes A/B e multivariados, mensurando impacto e recomendando melhorias;
• Garantir a qualidade e consistência dos dados coletados em diferentes plataformas;
• Suportar áreas internas com extração, tratamento e visualização de dados em ferramentas como Looker Studio, Power BI ou similares.

Requisitos:

• Experiência prévia com ferramentas de web analytics (GA4, Firebase, etc.);
• Domínio de Google Tag Manager e conceitos de tagueamento;
• Habilidade para construir relatórios e dashboards com visualizações claras e insights acionáveis;
• Conhecimento em marketing digital e jornada do usuário em e-commerce ou apps;
• Excel intermediário/avançado e familiaridade com SQL ou BigQuery são diferenciais;
• Perfil analítico, orientado a dados, com boa comunicação e senso de negócio.

Diferenciais:

• Experiência em ambientes de varejo, e-commerce ou aplicativos;
• Conhecimento em ferramentas de gravação de sessão (Hotjar, Clarity, etc.);
• Familiaridade com conceitos de atribuição, funis de conversão e CAC x LTV.