556 Empregos para E-mail marketing - São Paulo

Analista de E-mail Marketing CRM

São Paulo, São Paulo Centro Universitário FMU | FIAM-FAAM

Publicado há 8 dias atrás

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Descrição Do Trabalho

Overview

Analista de E-mail Marketing CRM para o Centro Universitário FMU | FIAM-FAAM. Atendimento a estratégias de E-mail Marketing alinhadas aos objetivos do negócio, com atuação analítica e criativa para potencializar a performance de campanhas e fortalecer o relacionamento com a base de leads.

Responsabilidades
  • Definir e implementar campanhas de e-mail marketing de acordo com o funil de vendas e metas da empresa.
  • Criar estratégias de segmentação para diferentes perfis de público, garantindo comunicação direcionada e eficaz.
  • Desenvolver conteúdos e layouts para campanhas de e-mail marketing.
  • Programar e disparar campanhas nas plataformas de automação.
  • Realizar testes A/B para avaliar diferentes abordagens e otimizar resultados.
  • Configurar, integrar e utilizar plataformas de e-mail marketing.
  • Garantir a correta parametrização de tags e fluxos automatizados.
  • Monitorar indicadores-chave de performance (taxa de abertura, cliques, conversão, descadastros).
  • Produzir relatórios gerenciais com insights e recomendações de melhorias.
  • Implementar ações de otimização contínua para aumentar engajamento e ROI.
  • Desenvolver fluxos de nutrição de leads alinhados à jornada do cliente.
  • Manter relacionamento constante com prospects e clientes, fortalecendo o engajamento com a marca.
  • Realizar manutenção e higienização da base de contatos.
  • Garantir a conformidade com boas práticas e normas de privacidade de dados (LGPD).
Requisitos e Qualificações
  • Bons conhecimentos de RD Station
  • Bom português
  • Boa digitação
  • Análise de dados
  • Conhecimentos de segmentação de público
  • SEO básico
  • Criação de LP dentro do ERP (bons conhecimentos)
  • Desejável copywriting
  • Superior completo em Marketing, Comunicação, Administração, Jornalismo, Relações Públicas, Letras
Informações adicionais
  • Salário: Compatível com o mercado
  • Assistência médica totalmente custeada pela FMU
  • Assistência odontológica opcional
  • Seguro de vida
  • Vale-transporte
  • Vale-refeição
  • TotalPass
  • Duas bolsas de estudo integrais nos cursos de graduação e pós-graduação
  • Local de trabalho: Vila Nova Conceição, Santo Amaro
  • Modalidade: 100% presencial
  • Horário de trabalho: Segunda a sexta

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Analista de outbound / e-mail marketing

São Bernardo do Campo, São Paulo TEDDY HUB DIGITAL LTDA

Publicado há 9 dias atrás

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Descrição Do Trabalho

Buscamos um(a) profissional analítico(a) e estratégico(a) para cuidar das nossas campanhas de e-mail marketing e automações, integrando ações que geram leads qualificados e apoiam o time comercial.

Responsabilidades:

  • Configurar e gerenciar disparos de e-mails e automações.
  • Segmentar listas e criar fluxos de nutrição.
  • Monitorar e analisar métricas (taxa de abertura, cliques, conversões).
  • Garantir integração das campanhas de e-mail com outras ações de marketing.

Requisitos:

  • Experiência em ferramentas de automação (RD Station, ActiveCampaign, Mailchimp ou similares).
  • Noções de copywriting para e-mails.
  • Conhecimento básico de CRM.
  • Perfil colaborativo e comprometido.

Benefícios:

  • Assistência médica - Bradesco
  • Assistência odontológica
  • Plano de carreira
  • Seguro de vida
  • Vale refeição
  • Programa de orientação pessoal - C4 Life
  • Vale transporte ou auxílio combustível
  • Day Off
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Analista de e-mail marketing crm

São Paulo, São Paulo FMU

Publicado há 9 dias atrás

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Descrição Do Trabalho

  • Bons conhecimentos de RD Station,
  • Ter bom português,
  • Boa digitação,
  • Análise de dados,
  • Conhecimentos de segmentação de público,
  • SEO básico,
  • Criação de LP dentro do ERP (bons conhecimentos),
  • Desejável copywritting.
  • Superior completo Marketing, Comunicação, Adm, Jornalismo, Relações Públicas, Letras.


O profissional será responsável por estruturar e executar estratégias de E-mail Marketing alinhadas aos objetivos do negócio, atuando de forma analítica e criativa para potencializar a performance das campanhas e fortalecer o relacionamento com a base de leads.


Planejamento Estratégico

  • Definir e implementar campanhas de e-mail marketing de acordo com o funil de vendas e metas da empresa.
  • Criar estratégias de segmentação para diferentes perfis de público, garantindo comunicação direcionada e eficaz.

Criação e Execução de Campanhas

  • Desenvolver conteúdos e layouts para campanhas de e-mail marketing.
  • Programar e disparar campanhas nas plataformas de automação.
  • Realizar testes A/B para avaliar diferentes abordagens e otimizar resultados.

Gestão de Ferramentas

  • Configurar, integrar e utilizar plataformas de e-mail marketing.
  • Garantir a correta parametrização de tags e fluxos automatizados.

Análise de Métricas e Otimização

  • Monitorar indicadores-chave de performance (taxa de abertura, cliques, conversão, descadastros).
  • Produzir relatórios gerenciais com insights e recomendações de melhorias.
  • Implementar ações de otimização contínua para aumentar engajamento e ROI.

Relacionamento e Nutrição de Leads

  • Desenvolver fluxos de nutrição de leads alinhados à jornada do cliente.
  • Manter relacionamento constante com prospects e clientes, fortalecendo o engajamento com a marca.

Gestão de Base de Dados

  • Realizar manutenção e higienização da base de contatos.
  • Garantir a conformidade com boas práticas e normas de privacidade de dados (LGPD).


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Analista de Marketing em E-mail Marketing (Foco em Active Campaign)

São Paulo, São Paulo PRINCIPIA

Publicado há 2 dias atrás

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Analista de Marketing em E-mail Marketing (Foco em Active Campaign)

Este profissional será o ponto focal para todas as estratégias de CRM e e-mail marketing, utilizando o Active Campaign como ferramenta principal. O objetivo é desenhar, executar e otimizar campanhas que engajem e convertam nossa base de clientes no site da Principia.

  • Estratégia e Execução: planejar, desenhar, executar e acompanhar todo o calendário de campanhas de e-mail marketing e automações de CRM.
  • Gestão de Campanhas: disparar campanhas, segmentar bases de contatos e configurar jornadas automatizadas dentro do Active Campaign.
  • Análise de Desempenho: acompanhar e analisar os principais KPIs das campanhas (taxa de abertura, cliques, conversão, etc.), gerando relatórios com insights para otimizações contínuas.
  • Briefing e Conteúdo: criar briefings detalhados para a criação de materiais de divulgação e colaborar com as equipes de design e conteúdo, garantindo a aprovação junto à diretoria.
  • Gestão da Base de Dados: processar e higienizar bases de dados de clientes, garantindo a qualidade e a segmentação adequada para as ações de marketing.
  • Apoio Estratégico: fornecer suporte analítico e estratégico para a equipe de Marketing com base nos dados gerados pelas campanhas de CRM.
Requisitos
  • Ensino superior completo em Marketing, Publicidade, Administração, Engenharia ou áreas correlatas.
  • Imprescindível: sólida experiência com a ferramenta de CRM Active Campaign, incluindo a criação de automações, segmentação avançada e análise de funis.
  • Imprescindível: experiência comprovada em análise de dados e manipulação de bases de dados em Excel ou softwares similares para orientar estratégias de marketing.
Ferramentas
  • Domínio avançado em Active Campaign.
  • Domínio do Pacote Office, com ênfase em Excel.
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Analista de marketing em e-mail marketing (foco em active campaign)

São Paulo, São Paulo Principia

Publicado há 5 dias atrás

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Descrição Do Trabalho

Este profissional será o ponto focal para todas as estratégias de CRM e e-mail marketing, utilizando o Active Campaign como ferramenta principal. O objetivo é desenhar, executar e otimizar campanhas que engajem e convertam nossa base de clientes no site da Principia.

· Estratégia e Execução:, execução e acompanhamento Planejar, desenhar executar e acompanhar e todo o calendário de campanhas de e-mail marketing e automações de CRM.

· Gestão de Campanhas: Executar o disparo de campanhas, segmentar bases de contatos e configurar jornadas automatizadas dentro do Active Campaign.

· Análise de Desempenho: Acompanhar e analisar os principais KPIs das campanhas (taxa de abertura, cliques, conversão, etc.), gerando relatórios com insights para otimizações contínuas.

·  Briefing e Conteúdo: Criar briefings detalhados para a criação de materiais de divulgação e colaborar com as equipes de design e conteúdo, garantindo a aprovação junto à diretoria.

· Gestão da Base de Dados: Processar e higienizar bases de dados de clientes, garantindo a qualidade e a segmentação adequada para as ações de marketing.

· Apoio Estratégico: Fornecer suporte analítico e estratégico para a equipe de Marketing com base nos dados gerados pelas campanhas de CRM.



Requisitos:

· Ensino superior completo em Marketing, Publicidade, Administração, Engenharia ou áreas correlatas.

.Imprescindível: Sólida experiência com a ferramenta de CRM Active Campaign, incluindo a criação de automações, segmentação avançada e análise de funis.

· Imprescindível: Experiência comprovada em análise de dados e manipulação de bases de dados em Excel ou softwares similares para orientar estratégias de marketing.

Ferramentas:
·Domínio avançado em Active Campaign.
·Domínio do Pacote Office, com ênfase em Excel.

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Director, Marketing Automation (Remote)

Campinas, São Paulo Cengage

Publicado há 3 dias atrás

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Descrição Do Trabalho

Overview

We believe in the power and joy of learning. At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.

Our culture

Our culture values inclusion, engagement, and discovery. Our business is driven by a strong culture, and we know that creating an inclusive workplace is essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see

About the Role

Are you a forward-thinking leader passionate about marketing technology, data-driven strategies, and team enablement? We are seeking a strategic and technically adept Director of Marketing Automation to lead our marketing automation efforts across platforms and teams. This is a high-impact role to drive the vision, execution, and optimization of automated marketing campaigns that enhance customer engagement, improve operational efficiency, and deliver measurable business impact.

You will lead a team of specialists and collaborate cross-functionally to architect and evolve our Salesforce Marketing Cloud ecosystem, ensuring seamless integration with data sources and alignment with business goals.

Key Responsibilities
  • Strategy & Leadership: Develop and execute a comprehensive marketing automation strategy across B2B and B2C segments.
  • Leadership: Lead and mentor a team of marketing automation professionals, fostering innovation and accountability.
  • Roadmap & Technical Debt: Own the roadmap for Marketing Cloud, prioritizing enhancements and addressing technical debt.
Platform Management
  • Oversee configuration and governance of all aspects of Salesforce Marketing Cloud (SFMC).
  • Ensure platform scalability, data integrity, and compliance with CAN-SPAM and CASL regulations.
  • Partner with IT, Analytics, and Marketing Ops to align automation with technical architecture and data models.
Campaign Execution & Optimization
  • Guide the design, build, and deployment of automated customer journeys and personalized campaigns.
  • Implement testing and optimization strategies to improve campaign performance and ROI.
  • Monitor deliverability, subscriber health, and platform performance.
Collaboration & Enablement
  • Work cross-functionally with audience owners, data teams, and campaign managers to translate business goals into technical solutions.
  • Develop documentation, training programs, and onboarding materials to upskill internal teams.
  • Serve as the point of contact for issue resolution and platform health monitoring.
Qualifications
  • 7+ years in marketing automation, with 3+ years in a leadership role.
  • Deep expertise in Salesforce Marketing Cloud, including AMPscript, SQL, HTML/CSS.
  • Proven success in designing scalable architectures and integrating Salesforce Data Cloud.
Skills
  • Strong understanding of relational data models, segmentation, and audience management.
  • Excellent communication and project management skills.
  • Ability to translate technical concepts for non-technical stakeholders.
Certifications (Preferred)
  • Salesforce Marketing Cloud Email Specialist
  • Marketing Cloud Administrator or Consultant
About Cengage Group

Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.

Cengage Group is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of race, national origin, religion, sex, sexual orientation, genetic information, disability, age, veteran status, and any other classification protected by applicable federal, state, provincial or local laws. Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at or at .

Compensation

At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. The full base pay range is provided below. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often include incentive compensation beyond the base pay range.

$138,200.00 - $160,000.00 USD

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Director, Marketing Automation (Remote)

Jundiaí, São Paulo Cengage

Publicado há 3 dias atrás

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Descrição Do Trabalho

Overview

We believe in the power and joy of learning. At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.

Our culture

Our culture values inclusion, engagement, and discovery. Our business is driven by a strong culture, and we know that creating an inclusive workplace is essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see

About the Role

Are you a forward-thinking leader passionate about marketing technology, data-driven strategies, and team enablement? We are seeking a strategic and technically adept Director of Marketing Automation to lead our marketing automation efforts across platforms and teams. This is a high-impact role to drive the vision, execution, and optimization of automated marketing campaigns that enhance customer engagement, improve operational efficiency, and deliver measurable business impact.

You will lead a team of specialists and collaborate cross-functionally to architect and evolve our Salesforce Marketing Cloud ecosystem, ensuring seamless integration with data sources and alignment with business goals.

Key Responsibilities
  • Strategy & Leadership: Develop and execute a comprehensive marketing automation strategy across B2B and B2C segments.
  • Leadership: Lead and mentor a team of marketing automation professionals, fostering innovation and accountability.
  • Roadmap & Technical Debt: Own the roadmap for Marketing Cloud, prioritizing enhancements and addressing technical debt.
Platform Management
  • Oversee configuration and governance of all aspects of Salesforce Marketing Cloud (SFMC).
  • Ensure platform scalability, data integrity, and compliance with CAN-SPAM and CASL regulations.
  • Partner with IT, Analytics, and Marketing Ops to align automation with technical architecture and data models.
Campaign Execution & Optimization
  • Guide the design, build, and deployment of automated customer journeys and personalized campaigns.
  • Implement testing and optimization strategies to improve campaign performance and ROI.
  • Monitor deliverability, subscriber health, and platform performance.
Collaboration & Enablement
  • Work cross-functionally with audience owners, data teams, and campaign managers to translate business goals into technical solutions.
  • Develop documentation, training programs, and onboarding materials to upskill internal teams.
  • Serve as the point of contact for issue resolution and platform health monitoring.
Qualifications
  • 7+ years in marketing automation, with 3+ years in a leadership role.
  • Deep expertise in Salesforce Marketing Cloud, including AMPscript, SQL, HTML/CSS.
  • Proven success in designing scalable architectures and integrating Salesforce Data Cloud.
Skills
  • Strong understanding of relational data models, segmentation, and audience management.
  • Excellent communication and project management skills.
  • Ability to translate technical concepts for non-technical stakeholders.
Certifications (Preferred)
  • Salesforce Marketing Cloud Email Specialist
  • Marketing Cloud Administrator or Consultant
About Cengage Group

Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.

Cengage Group is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of race, national origin, religion, sex, sexual orientation, genetic information, disability, age, veteran status, and any other classification protected by applicable federal, state, provincial or local laws. Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at or at .

Compensation

At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. The full base pay range is provided below. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often include incentive compensation beyond the base pay range.

$138,200.00 - $160,000.00 USD

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Director, Marketing Automation (Remote)

Ribeirão Preto, São Paulo Cengage

Publicado há 3 dias atrás

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Descrição Do Trabalho

Overview

We believe in the power and joy of learning. At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.

Our culture

Our culture values inclusion, engagement, and discovery. Our business is driven by a strong culture, and we know that creating an inclusive workplace is essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see

About the Role

Are you a forward-thinking leader passionate about marketing technology, data-driven strategies, and team enablement? We are seeking a strategic and technically adept Director of Marketing Automation to lead our marketing automation efforts across platforms and teams. This is a high-impact role to drive the vision, execution, and optimization of automated marketing campaigns that enhance customer engagement, improve operational efficiency, and deliver measurable business impact.

You will lead a team of specialists and collaborate cross-functionally to architect and evolve our Salesforce Marketing Cloud ecosystem, ensuring seamless integration with data sources and alignment with business goals.

Key Responsibilities
  • Strategy & Leadership: Develop and execute a comprehensive marketing automation strategy across B2B and B2C segments.
  • Leadership: Lead and mentor a team of marketing automation professionals, fostering innovation and accountability.
  • Roadmap & Technical Debt: Own the roadmap for Marketing Cloud, prioritizing enhancements and addressing technical debt.
Platform Management
  • Oversee configuration and governance of all aspects of Salesforce Marketing Cloud (SFMC).
  • Ensure platform scalability, data integrity, and compliance with CAN-SPAM and CASL regulations.
  • Partner with IT, Analytics, and Marketing Ops to align automation with technical architecture and data models.
Campaign Execution & Optimization
  • Guide the design, build, and deployment of automated customer journeys and personalized campaigns.
  • Implement testing and optimization strategies to improve campaign performance and ROI.
  • Monitor deliverability, subscriber health, and platform performance.
Collaboration & Enablement
  • Work cross-functionally with audience owners, data teams, and campaign managers to translate business goals into technical solutions.
  • Develop documentation, training programs, and onboarding materials to upskill internal teams.
  • Serve as the point of contact for issue resolution and platform health monitoring.
Qualifications
  • 7+ years in marketing automation, with 3+ years in a leadership role.
  • Deep expertise in Salesforce Marketing Cloud, including AMPscript, SQL, HTML/CSS.
  • Proven success in designing scalable architectures and integrating Salesforce Data Cloud.
Skills
  • Strong understanding of relational data models, segmentation, and audience management.
  • Excellent communication and project management skills.
  • Ability to translate technical concepts for non-technical stakeholders.
Certifications (Preferred)
  • Salesforce Marketing Cloud Email Specialist
  • Marketing Cloud Administrator or Consultant
About Cengage Group

Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.

Cengage Group is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of race, national origin, religion, sex, sexual orientation, genetic information, disability, age, veteran status, and any other classification protected by applicable federal, state, provincial or local laws. Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at or at .

Compensation

At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. The full base pay range is provided below. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often include incentive compensation beyond the base pay range.

$138,200.00 - $160,000.00 USD

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Director, Marketing Automation (Remote)

Osasco, São Paulo Cengage

Publicado há 3 dias atrás

Trabalho visualizado

Toque novamente para fechar

Descrição Do Trabalho

Overview

We believe in the power and joy of learning. At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.

Our culture

Our culture values inclusion, engagement, and discovery. Our business is driven by a strong culture, and we know that creating an inclusive workplace is essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see

About the Role

Are you a forward-thinking leader passionate about marketing technology, data-driven strategies, and team enablement? We are seeking a strategic and technically adept Director of Marketing Automation to lead our marketing automation efforts across platforms and teams. This is a high-impact role to drive the vision, execution, and optimization of automated marketing campaigns that enhance customer engagement, improve operational efficiency, and deliver measurable business impact.

You will lead a team of specialists and collaborate cross-functionally to architect and evolve our Salesforce Marketing Cloud ecosystem, ensuring seamless integration with data sources and alignment with business goals.

Key Responsibilities
  • Strategy & Leadership: Develop and execute a comprehensive marketing automation strategy across B2B and B2C segments.
  • Leadership: Lead and mentor a team of marketing automation professionals, fostering innovation and accountability.
  • Roadmap & Technical Debt: Own the roadmap for Marketing Cloud, prioritizing enhancements and addressing technical debt.
Platform Management
  • Oversee configuration and governance of all aspects of Salesforce Marketing Cloud (SFMC).
  • Ensure platform scalability, data integrity, and compliance with CAN-SPAM and CASL regulations.
  • Partner with IT, Analytics, and Marketing Ops to align automation with technical architecture and data models.
Campaign Execution & Optimization
  • Guide the design, build, and deployment of automated customer journeys and personalized campaigns.
  • Implement testing and optimization strategies to improve campaign performance and ROI.
  • Monitor deliverability, subscriber health, and platform performance.
Collaboration & Enablement
  • Work cross-functionally with audience owners, data teams, and campaign managers to translate business goals into technical solutions.
  • Develop documentation, training programs, and onboarding materials to upskill internal teams.
  • Serve as the point of contact for issue resolution and platform health monitoring.
Qualifications
  • 7+ years in marketing automation, with 3+ years in a leadership role.
  • Deep expertise in Salesforce Marketing Cloud, including AMPscript, SQL, HTML/CSS.
  • Proven success in designing scalable architectures and integrating Salesforce Data Cloud.
Skills
  • Strong understanding of relational data models, segmentation, and audience management.
  • Excellent communication and project management skills.
  • Ability to translate technical concepts for non-technical stakeholders.
Certifications (Preferred)
  • Salesforce Marketing Cloud Email Specialist
  • Marketing Cloud Administrator or Consultant
About Cengage Group

Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.

Cengage Group is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of race, national origin, religion, sex, sexual orientation, genetic information, disability, age, veteran status, and any other classification protected by applicable federal, state, provincial or local laws. Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at or at .

Compensation

At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. The full base pay range is provided below. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often include incentive compensation beyond the base pay range.

$138,200.00 - $160,000.00 USD

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Director, Marketing Automation (Remote)

São José dos Campos, São Paulo Cengage

Publicado há 3 dias atrás

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Overview

We believe in the power and joy of learning. At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.

Our culture

Our culture values inclusion, engagement, and discovery. Our business is driven by a strong culture, and we know that creating an inclusive workplace is essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see

About the Role

Are you a forward-thinking leader passionate about marketing technology, data-driven strategies, and team enablement? We are seeking a strategic and technically adept Director of Marketing Automation to lead our marketing automation efforts across platforms and teams. This is a high-impact role to drive the vision, execution, and optimization of automated marketing campaigns that enhance customer engagement, improve operational efficiency, and deliver measurable business impact.

You will lead a team of specialists and collaborate cross-functionally to architect and evolve our Salesforce Marketing Cloud ecosystem, ensuring seamless integration with data sources and alignment with business goals.

Key Responsibilities
  • Strategy & Leadership: Develop and execute a comprehensive marketing automation strategy across B2B and B2C segments.
  • Leadership: Lead and mentor a team of marketing automation professionals, fostering innovation and accountability.
  • Roadmap & Technical Debt: Own the roadmap for Marketing Cloud, prioritizing enhancements and addressing technical debt.
Platform Management
  • Oversee configuration and governance of all aspects of Salesforce Marketing Cloud (SFMC).
  • Ensure platform scalability, data integrity, and compliance with CAN-SPAM and CASL regulations.
  • Partner with IT, Analytics, and Marketing Ops to align automation with technical architecture and data models.
Campaign Execution & Optimization
  • Guide the design, build, and deployment of automated customer journeys and personalized campaigns.
  • Implement testing and optimization strategies to improve campaign performance and ROI.
  • Monitor deliverability, subscriber health, and platform performance.
Collaboration & Enablement
  • Work cross-functionally with audience owners, data teams, and campaign managers to translate business goals into technical solutions.
  • Develop documentation, training programs, and onboarding materials to upskill internal teams.
  • Serve as the point of contact for issue resolution and platform health monitoring.
Qualifications
  • 7+ years in marketing automation, with 3+ years in a leadership role.
  • Deep expertise in Salesforce Marketing Cloud, including AMPscript, SQL, HTML/CSS.
  • Proven success in designing scalable architectures and integrating Salesforce Data Cloud.
Skills
  • Strong understanding of relational data models, segmentation, and audience management.
  • Excellent communication and project management skills.
  • Ability to translate technical concepts for non-technical stakeholders.
Certifications (Preferred)
  • Salesforce Marketing Cloud Email Specialist
  • Marketing Cloud Administrator or Consultant
About Cengage Group

Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.

Cengage Group is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of race, national origin, religion, sex, sexual orientation, genetic information, disability, age, veteran status, and any other classification protected by applicable federal, state, provincial or local laws. Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at or at .

Compensation

At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. The full base pay range is provided below. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often include incentive compensation beyond the base pay range.

$138,200.00 - $160,000.00 USD

#J-18808-Ljbffr
Desculpe, este trabalho não está disponível em sua região
 

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